Ryobi puts its One+ power and garden tool range through its paces in new spot via BMF Melbourne
BMF Melbourne has again teamed up with Ryobi to promote the One+ power and garden tool range.
The new 45-second commercial features four teams racing to complete a D.I.Y. relay. Using the interchangeable battery as a baton, they demonstrate the utility and sheer breadth of Ryobi One+ range.
Says Michael Mclean, national marketing manager for Ryobi: “With over 30 tools now in the range, we tasked the agency to find an engaging way to demonstrate the benefits of the Ryobi One+ system, underpinned by the news of the new, more powerful Lithium+ battery.”
Creative Director: David Klein
Art Director: Chris Andrews
Copy Writer: Callum Fitzhardinge
Account Management: James Bilaver & Rhys Thomas
Director: David Klaiber
Production Company: Plaza Films
Client: Michael McLean & Jane Bergin
5 Comments
Simple. Fun. Catchy.
Gee thats funny.
How can we forget the ever positive, TV Producer extraordinaire, creative wrangler and budget tamer – Melanie O’Rourke. Well done Mel.
Almost
Well done guys. Solid effort.