Sanofi Consumer Healthcare launches third spot in Nature’s Own campaign via Arnold Furnace
CB Exclusive: Sanofi Consumer Healthcare and Arnold Furnace have launched the third TV spot in the Bear Grylls campaign for Nature’s Own.
The new spot is for Ultra Krill Oil and shows Bear challenged with the task of catching the same krill as in Nature’s Own Ultra Krill Oil.
Says Tom Spicer, executive creative director at Arnold Furnace: “After being attacked by a wolf and drinking yak’s milk from an overly ripe walking boot, Bear’s facing a distinctly uphill task in this third spot. This was the wettest day’s filming anyone in the crew had ever experienced but Rocky still insisted on bringing in a wind and rain machine for that extra little slap in the face. Man vs Nature’s Own? I know who my money’s on. P.S. Never go to Wales in May.”
Says Mike Abbott, head of marketing, Sanofi Consumer Healthcare: “The first two ads in this campaign have done a great job of re-establishing what Nature’s Own stands for as a brand – the best of nature optimised by our science. This third ad promises to continue that trend.”
Agency – Arnold Furnace
ECD – Tom Spicer
Writer – Cameron Brown
Art Director – Luke Duggan
GAD – Silvia Arrigoni
Account Director – Nicole Metcalf & Surungi Emily Hohol
Agency Producer – Monique Pardavi
Producer – Chris Hulsman
Head of Design – Darren Cole
Senior Designer – Nic Adamovich
Print Production – Warrick Nicholson
Client – Sanofi Consumer Healthcare
Head of Marketing – Mike Abbott
Marketing Manager – Vanessa Burrow
Agency Partners
Director – Rocky Morton
Editing – The Quarry London
Visual Effects – Frame Store
Sound design – Parv at Wave Studios
Photographer – Cory White
Image manipulation – Cream Studios
Packaging and Branding – Cowan
Media – Zenith Optimedia
2 Comments
not a bad performance from Mr Grylls. This campaign is turning out pretty good
I like the mocking seagulls. Cuuuurse you seagulls.