Step Change Marketing appoints ex-Coca-Cola marketer Glenn Bartlett in strategy director role

Former Coca-Cola marketer Glenn Bartlett (left) has joined Step Change Marketing in the role of strategy director, as the three-year-old consultancy readies for its next phase of growth.  

Bartlett has 15 years experience working both agency and client-side.

Step Change Marketing specialises in strategic planning and has worked with companies including News Limited, Sony & Universal Home Pictures, ANZ, and Australian Pork.

Bartlett’s proven track record on agency and client side for top tier brands compliments and bolsters Step Change’s two core offerings in brand planning and marketing planning.

Says Bartlett: “Marketing is undergoing significant change as technology shifts the relationship between brands and consumers and how they interact. Step Change Marketing is about providing smart strategy to address these challenges and I’m looking forward to working with our blue-chip clients to help them navigatethis changing environment.”

While at Coca-Cola Bartlett was responsible for developing and executing marketing strategy for the Pump water brand and Mother energy drink. Prior to that he was a senior strategy planner at Publicis Mojo and worked in corporate marketing at NAB. Before returning to Australia in 2008 he worked in the UK in marketing roles with Nestlé and Unilever and as a strategic planner at AMV BBDO in London. He has also been a board member of the Centre for Sustainability Leadership.

The New Zealander has a special interest in how brands with true purpose and sustainable principals at their core drive long-term competitive advantage.

Says Jeff Cooper, general manager at Step Change Marketing: “Glenn’s addition to the team allows us to embark on our next phase of growth in our fourth year of business. He is a top tier strategic marketer with experience across some of the biggest brands in the world and will bring insights gained from both his international and local experience. We’re delighted to have him onboard.”

Step Change has also recently launched its new website.

To view it click here: www.stepchangemarketing.com.