The Quo return in new ‘Down Down’ spot for Coles’ specials in the freezer aisle via Big Red

Coles has launched a new ‘Down Down’ campaign with Status Quo highlighting the supermarket’s new specials in the frozen food section via Big Red.

Down Down is a multi-million dollar investment by Coles which will lower the cost of shopping for millions of Australians. Australian suppliers will benefit as lower prices mean customers buy more which in turn means Coles orders more product from suppliers.

WATCH THE SPOT

To support the new Down Down campaign, in store displays, online creative and 60 and 30 second TVCs featuring Status Quo will launch today. The creative floats Down Down and Status Quo on an iceberg, with some new and unusual additions to the band in the form of a bass-playing Polar Bear and a drumming Walrus.

The frozen pantry is become increasingly important as cost of living pressures impact on the household budget, and from today, Coles aims to make life a little easier for Aussie families who include frozen foods in their grocery basket, by saving customers up to 33% on a wide range of freezer favourites, from Australian grown frozen vegetables, to ready- made meals.

Creative: Big Red

Media: MB3