The writer revealed in latest campaign for The Melbourne Writers Festival via JWT Melbourne

UPDATED: The Melbourne Writers Festival is back, again working with JWT Melbourne to inspire Melburnians to ‘Enquire Within’ the minds of some exceptional guests from August 22 to September 13.

As part of a multi-channel campaign, JWT has teamed up with Exit Films to develop a 45 second cinema spot, The Perfect Crime.

VIEW THE SPOT

The Perfect Crime explores how writers develop the stories that they sometimes spend years creating.

Says Richard Muntz, JWT Melbourne ECD: “We see Anya, a crime writer, tease out a particularly gruesome plotline using her family as stand-in victims. How should she dispatch with her husband? Slam his head in a cupboard door or decapitate him with a vegetable knife?

“Discovering the stories behind the stories is what makes Melbourne Writers Festival so fascinating. It’s a unique opportunity to ‘Enquire Within’ some exceptional minds and understand how they develop their ideas.”

Director Brett Ludeman and Exit Films came on board to bring Anya and her family to life, beautifully realising the world of story telling going on behind the facade of her suburban home.

The Melbourne Writers Festival runs from 22 August — 01 September 2013.

Client: Melbourne Writers Festival

Account manager: Nikia Shepherd