ASOS to launch wedding chapel at Vogue Fashion’s Night Out tonight, Sydney via Tongue

In a world first, ASOS is letting customers declare their eternal love for fashion at the ASOS Wedding Chapel at Vogue Fashion’s Night Out #ASOSwedding via creative agency Tongue.

As Vogue Fashion’s Night Out hits Sydney on Thursday 5th September from 5 – 9pm before other major fashion capitals around the globe, ASOS is set to deliver an experience like no other. Shoppers who flock to Sydney’s CBD will not be able to resist a closer look at the ASOS Wedding Chapel in Martin Place, a global first for the celebrated brand.

As if plucked from the Nevada Desert complete with stained glass windows and neon signage, this unique construction offers shoppers a night of pure fashion indulgence with a whimsical twist. The game is simple, visit the ASOS Celebrant to marry your must-have piece from ASOS on the night to get it for free.

Synonymous with being on the pulse of trends, ASOS is creating a must-visit space where fashion meets theatre, with lots on offer for participating shoppers. And if you are not in Sydney you can still declare your undying love for fashion for the opportunity to win a dream honeymoon to Bali at www.facebook.com/ASOS.

Says John Du Vernet, managing partner, Tongue: “Once we had validated the insight that

20-somethings would rather marry their favourite fashion item than their partner we had the perfect platform for ASOS to step in and have fun with the audience by facilitating the ultimate expression of love for fashion.”

The hottest styles from the current ASOS collection will be showcased on live mannequins as the wedding ceremonies run continuously throughout the evening, featuring plenty of quirky characters to make your big night a special one. After walking down the aisle, participants marry their chosen item from the current ASOS collection, which will be shipped straight to their door in a genuine ASOS experience. The fun doesn’t end there. Each and every ‘precious’ moment will be captured by the ASOS wedding photographer. Onlookers can participate as wedding guests for the smitten brides and grooms-to-be and if they Like the ASOS Wedding Chapel pinned post on Facebook they will receive a goodie bag instantly.

Those at home across Australia can still prove their love for fashion in a virtual Wedding Chapel on the ASOS Facebook page. People will be able to marry their favourite ASOS fashion item from Thursday 5th September 2013. Newlyweds will then go into the draw to win a Bali ‘honeymoon’ and will be encouraged to update their relationship status to Married.

Shoppers will be able to choose their ‘marriage material’ from a rail of the hottest new season picks from the spring/ summer collections for Australia. ASOS has been selling to Australians since 2009 and launched a local Australian site two years ago. It now sells a fashion item every six seconds and delivers four jumbo jets of clothing every week.

Tongue is part of STW, Australasia’s leading marketing content and communications group.