Kidsafe engages parents and children to think creatively about child injury protection in new campaign + competition via Goodwill Freelancers
Kidsafe has partnered with Goodwill Freelancers to engage parents and children to think creatively about child injury prevention.
As part of a program giving young job seekers with disability real campaigns for real clients to work on to build a credible portfolio through Disability Service Australia, mentored by Australia’s leading advertising creatives, strategists and developers, Disabilty Training Australia has unveiled its first campaign and Facebook competition for Kidsafe.
VIEW THE COMPETITION FLYER – Animation competition flyer for websites-1.pdf
Kidsafe wanted to highlight common dangers around the house and their solutions, as 5 children die a week from preventable injuries in Australia, with the majority happening within the home.
On average, every year in Australia 250 children are killed and over 58,000 are admitted to hospital as a result of unintentional injury – the majority of these incidents occur in the home and many are easily preventable by simple means.
Says Melanie Courtney, executive officer of Kidsafe Victoria: “The national campaign- conducted in partnership with Goodwill Freelancers- is aimed at creating some online buzz around child injury, the leading cause of death for children aged 1-14 years in Australia.”
The community will be asked to get creative and send in their stories and illustrations about an injury hazard in the home and how this hazard can be dealt with to reduce the risk of injury for children. The entry the judging panels selects as the best will be turned into an animated safety promotion to be featured on the national Kidsafe website.
Says Courtney: “This project has been specifically designed by Goodwill Freelancers to engage young people with a disability. Through Disability Service Australia, they are involved in the strategy and execution of the campaign, providing them with skills which will hopefully enable them to move into permanent paid employment.”
The campaign, including a sample of one of the first animations by the Disability Services Australia team, can be found on the national Kidsafe website.