Nova’s Fitzy and Wippa front new campaign for Singapore Changi Airport to attract Aussie travelers via Hausmann and JWT Singapore
Singapore Changi Airport has today launched its new Changi Airport Virgins campaign as part of its ongoing bid to remind Australian travellers that there’s more to the world’s best airport than most of them know via JWT Singapore with local engagement via Hausmann Communications, Sydney.
Fronted by Sydney’s Nova radio duo Ryan “Fitzy” Fitzgerald and Michael “Wippa” Wipfli, Changi Airport Virgins is the latest marketing campaign to be unveiled in the Australian market by Changi Airport Group.
The light-hearted digital campaign includes a series of unique, humourous videos which follow the comedians as they explore the award-winning airport.
The first of the videos, released today on ViaSingapore.com, show some of the reasons why Australians are choosing to fly via Singapore, with the popular radio hosts getting up to plenty of mischief racing down the world’s tallest airport slide, showering in a garden waterfall and leading airport passengers on a pub crawl. The duo also put themselves to work as lifeguards at the rooftop swimming pool and strutted down the shopping street like Richard Gere and Julia Roberts in a spoof of the 90s’ hit ‘Pretty Woman’.
Says Ivan Tan, senior vice president, corporate and marketing communications, Changi Airport Group: “The Changi Airport Virgins campaign is a great way for us to remind Australian travellers that there’s always something new to experience at the airport.
“In the last six months we have launched a new interactive garden and a nine-metre tall social media installation at Changi Airport to enhance the iconic Changi experience for all our passengers to enjoy.”
Over a period of five weeks, 13 hilarious videos showcasing Fitzy and Wippa’s airport experiences will be unveiled. Aussies will then have the chance to win their own Changi Airport Virgin experience later in the year.
With a range of facilities including two movie theatres, a rooftop pool, entertainment zone, butterfly garden and complimentary Wi-Fi, Singapore Changi Airport offers travellers the perfect base from which to explore South East Asia or, for long-haul travel to Europe, an ideal stopover destination.