Supercheap Auto appoints retail specialist The General Store to its roster of agencies

Supercheap Auto, the auto accessories retailer has appointed retail specialist, The General Store, to its roster of agencies.

The General Store has been tasked with creative duties across advertising, loyalty, digital and in-store.

Says Andrew Fraser (Left), creative partner at The General Store: “We’re relishing the opportunity to work on this great Australian brand. People are passionate about their cars, which makes it such an interesting area to play in.”

Says Matt Newell (Right), strategy partner at The General Store: “I have done a lot of work with Supercheap Auto over the years, so it’s great to be teaming up with them again. They are incredibly impressive retailers.”

Says David Bauer, marketing manager at Supercheap Auto: “The General Store offers a unique combination of retail expertise and creative ambition, so we have very aligned values.”

The General Store’s first work for Supercheap Auto is currently in production and leverages the retailer’s sponsorship of the Supercheap Auto Bathurst 1000, which is the V8 Supercars’ headline event. The work will break in early October .