TAB extends its ‘How’s your form?’ campaign with new work via Whybin\TBWA Sydney
Whybin\TBWA Sydney’s first work for TAB launched this week, building on the ‘How’s your form?’ campaign that launched successfully last year.
The campaign will be spearheaded by two TVCs, ‘Robot’ and ‘Hula’, and supported through outdoor, print, digital, radio and instore channels.
The campaign idea evolves the existing story of mates celebrating a magic moment at the TAB. ‘Robot’ and ‘Hula’ show how those spontaneous celebratory moves can become part of that mateship’s lore.
Says Glenn Lee, TAB’s general manager marketing communications: “Sociability remains at the core of the TAB brand and as market leader we have license to claim ownership of celebrating winning moments with mates. Many of our competitors simply cannot deliver this emotional connection, merely shouting functional or price-based offers. The campaign leverages TAB’s unique assets: our venues, our staff, real life spontaneous celebrations, and is accompanied by our signature ‘Magic Moments’ soundtrack.”
Says Paul Bradbury, CEO Whybin\TBWA: “The TAB team has done a brilliant job establishing the ‘How’s your form?’ campaign platform. We feel confident we have continued the fun and enjoyment that this idea delivers.”
Agency: Whybin\TBWA Sydney
Client: TAB
Clients: Glenn Lee, Scott Colvin
Executive Creative Directors: Dave Bowman & Matty Burton
Creative Team: Clive Blackstone & Ken Buchan
Account Director: Richie Taaffe
Director: Sean Kruck
Production Company: Finch
Media Agency: OMD
17 Comments
You can’t argue with it – the punters will love it
So they swapped agencies to do exactly the same work. WHY?
Er, because Whybins came in cheaper?
Because they didn’t like working with BWM
Why do I actually kinda like this?
Why are they doing the same idea over and over and over again?
Whybins can’t do t.v.
No planning credit.
It shows.
they took the exact same concept, same soundtrack and the same director. so wheres the BWM credits???
the original was better. a step backwards
Move your account and save save save!
Think of what you could do with all the $$$ you save on planning and creative
The ‘hula’ spot should have been called ‘The Mal Meninga’.
Its sad how agencies get paid for their ideas – in time.
But thats what happens, brands move for different reasons, the agency they have drops the ball, they can get a saving, personalities don’t match.
I can name hundreds of brands that have moved and not changed their campaign. I can name a couple off the top of my head from TBWA even – like Skittles and Pedigree. They both went to BBDO and nothing changed, still the same strategy, the same work, although in Skittles case probably not as good.
But heres my question – why change a winning a formula?
If it’s working, stick with it.
Do you really think this is a winning formula?
Do you really think this is as good as Skittles or Pedigree?
awful in so many ways.
Here you have the agency’s integrity right before your eyes. We ll do whatever we re told as long as you pay us.
Fucking hell. Slo motion used to be a technique, is it an idea now?