The Guardian launches first work in Australia with new digital campaign via Churchward/Melhuish

The Guardian has launched in Australia, with their first digital campaign through Churchward/Melhuish.

Says Ian McClelland, The Guardian’s managing director: “We were impressed with Churchward/Melhuish’s eagerness to work with us, their passion for our organisation and their adeptness in communicating simply but playfully our core strengths of integrity, independence and massive global reach. We look forward to working with them again.”

Says Julian Melhuish, creative director at Churchward/Melhuish: “We never thought we’d be writing headlines for The Guardian, we’ve been fans for years, it’s an honour to now work for them.”