Berlei promises ‘You won’t want to take it off’ in campaign to promote Sculpt shapewear via Host
October 15 2013, 6:34 pm | | 8 Comments
Berlei has launched a new cinema, online and in-store campaign to promote its new Sculpt shapewear range via Host Sydney and creative partner Parlour.
The spot features model Camille Piazza ending with the line, ‘You won’t want to take it off’.
Agency: Host, Sydney
Creative directors: Jo Swan and Tiara Lowndes, Parlour
Account Director: Bel Hissey
Account Manager: Mahsa Merat
Director: Kaija Wall
Producer: Eleanor Rout
Director: Ben Briand
Producer: Sarah Nichols
Executive Producer: Nerissa Kavanagh
Production Company: Prodigy
Photographer: Georges Antoni
Retouching: Gerrie Barnard
Print Producer: Ryan Swerdlow
Marketing Manager, Berlei, Pacific Brands: Jane Lawry
Brand Manager, Berlei, Pacific Brands: Tabatha Brixton
8 Comments
David: With a bland idea you really need the execution to shine through. Sadly it didn’t. zero stars.
Margaret: Oh I disagree David, I thought it was sexy and cool. But still shit. I’m giving it a zero too.
How do you make an attractive woman look average. Well you just did.
No idea. Like literally, no idea there.
Wow! So amazingly nothing.
I love how the same style of cinematography can be applied to every ad and every concept, no matter whats in front of the camera…..its so cool!!!!
who cares if an ads shit or not?? and even more perplexing, who care if an ad is actually ‘good’????!! it’s still just an ad.
I do, and I’ll tell you why you should.
Good ads sell more product, if the product is good and backed with right distribution models. Good ads need to be aired less because positive recall and ‘the viral effect’ ensure they get spread around and inside peoples heads a lot better than blasting them on the TV five hundred thousand times. This saves the client money, which leads to better return on investment. Why make an ad if you’re not expecting a return on investment?
Good ads also legitimize us having a job or even an industry. Anyone can make an ad, few can make good ones.
But beyond that, Why don’t you eat porridge for dinner because it’s ‘just a meal’, wear a track suit to a wedding because it’s ‘just an outfit’ or clean toilets because it’s ‘just a job’?
If nobody cares if an ad is shit or not we’re all out of a job – marketing managers included, because unless the company can compete solely on price, distribution or shelf-space (try doing that without an ad), it will go broke. And shit ads cost clients more money to run than good ads, as mentioned before.
Maybe they should play this TVC on regional radio because it’s ‘just a media placement’.
Please, have some pride in what you do. And untuck your shirt, it looks silly.
“But beyond that, Why don’t you eat porridge for dinner because it’s ‘just a meal’, wear a track suit to a wedding because it’s ‘just an outfit’ or clean toilets because it’s ‘just a job’?”
These are good points your make regarding finding a sense of your individuality that ‘good ads’ would otherwise deny – as they are so good they brainwash and homogenise us to all become the same person. I’d rather wear a suit and sit by the train tracks talking to myself alone with the moon knowing i’m not getting up tomorrow morning to work in the advertising industry.