Content marketing agency Edge launches new film division + lures new head of film Kevin Lim

Content marketing agency Edge has launched a new film division called The Department of Moving Image and appointed well known advertising and film creative Kevin Lim as its Head of Film.

The appointment of Lim and the creation of the new department of moving image is part of a strategy to increase the agency’s branded video content services for its client portfolio, which includes Woolworths, Australia Post, BMW, Suzuki, St George and Carnival.

Lim brings his extensive experience in film development and production, having directed and produced TVCs and branded content for brands such as Coca-Cola, Nestle, Sony and Unilever on projects with a total of over 5 million views.

Says Lim: “The use of branded video content is rising rapidly but much of it isn’t executed with a strong content-driven strategy. This is why I joined forces with the Edge team as they are leading the industry when it comes to content strategy and how it’s used to tell a brand’s story. People connect with narrative, not brand messaging, so we want to offer a broad range of audio visual content – everything from short-life, social content through to high quality narrative short films.”

Says Edge head of strategy, Richard Parker: “Expanding our video capabilities by launching this new division and bringing on a renowned and talented video creative like Kevin, is a natural evolution for Edge. We always strive to remain on the cutting edge of content marketing and ensure we provide our clients with ideas and strategies to help them achieve their commercial objectives. Kevin brings a great deal of experience to Edge. Not only is he respected in his field, he is also an accomplished short filmmaker. He was a recent Tropfest finalist and his short films have been nominated for over a dozen international film festival awards and has sold many for distribution around the world.”