ExxonMobil and Alzheimer’s Australia Vic join forces to promote brain health for the Victorian Seniors Festival 2013
To coincide with Victorian Seniors Festival 2013, Alzheimer’s Australia Vic will launch an awareness campaign based around the theme ‘Brain Health: Making the Connections.’
The campaign, supported by ExxonMobil Australia, aims to educate the general community about the benefits of brain health and how to go about leading a ‘brain healthy’ lifestyle. The campaign was developed in-house with media placements handled by Mitchells.
Says Alzheimer’s Australia Vic general manager strategic initiatives Jack Sach: “Our ongoing relationship with ExxonMobil Australia demonstrates how non-profit organisations can work with commercial companies to make a real difference to the community.”
This promotional campaign features advertisements which will run in regional and suburban newspapers, The Age, Herald Sun and The Senior newspaper, together with Channel 31 community television commercials. In addition, a poster and a post card letter-drop promotion will be rolled out in the Altona and Sale, Longford areas.
Says Sach: “While there is, as yet, no cure for dementia, scientific research shows it may be possible to reduce your risk or delay the onset by taking action in your 30s, 40s and 50s. One of the main messages behind this campaign is that it is never too late to incorporate brain healthy habits into your lifestyle. Going for a walk, eating more vegetables and fruit, staying socially connected and looking after your cholesterol and blood pressure can all prove beneficial. Awareness campaigns such as this are crucial to ensuring as many people as possible are aware of Alzheimer’s Australia Vic, the wide range of services we can offer and the benefits of leading a brain healthy lifestyle. Without ExxonMobil’s generosity this campaign, which will reach hundreds of thousands of Victorians, would not have been possible. We thank them sincerely for their support.
Says Lisa Trood, community relations manager, ExxonMobil Australia: “ExxonMobil Australia is delighted to provide continued financial support to Alzheimer’s Australia Vic to run awareness raising campaigns. With ‘Brain Health: Making the Connections’ we are excited about the prospect of helping Alzheimer’s Australia Vic to educate the general public about the measures each and every one of us can take to limit our risk of developing dementia.”
Dementia is the third largest cause of death in Australia. More than 320,000 Australians are currently living with dementia – and this number is projected to reach almost 900,000 by 2050. In Victoria alone we estimate there to be around 74,600 people living with dementia. As our population ages that number is set to almost double to 141,000 by 2030.
The 31st Victorian Seniors Festival runs from 6 -13 October and comprises free and low-cost events across Victoria that cover arts, sport and social engagement. Details can be found here.
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