Fujitsu launches summer campaign via 303Lowe
Cricket legend Mark Taylor shows off his ball control skills in an engaging new campaign for Fujitsu, created by 303Lowe.
With a long and successful cricketing career behind him, Taylor shows that he hasn’t lost his edge, bouncing and balancing the ball on a bat with remarkable skill.
The campaign brings to life how a Fujitsu Air Conditioner gives you complete control over your environment, through motion sensor technology. The air conditioner detects when you leave a room and when you return, while adjusting the temperature accordingly.
Says Richard Morgan, executive creative director at 303Lowe: “Mark is a very competitive guy. When we showed him the ‘total temperature control’ concept, he took it upon himself to master the tricks. With a bit of practice, he nailed it. His performance is magic, just like the air conditioner itself.”
Client: Fujitsu; Philip Perham, Marc Cheah
Agency: 303Lowe
ECD: Richard Morgan
Art director: Mark Cole
Copy Writer: Sean Larkin/Mike Guegan
Head of Business Management: Matthew Clarke
Business Director: Brodie Neader
Head of Strategy: Jon McKie
Head of TV: Sean Ashcroft
Media planning & buying: 303Lowe
Production Company: Film Graphics
Director: Ariel Martin
Producer: Drew Thompson
9 Comments
Nice.
‘engaging’ – really?
Good one Guegs! Amazing spot. Killing it dude!
http://www.youtube.com/watch?v=RmVaj0msItA
Meh…
Killing it dude! Good one Guegs.
Very refreshing for Fujitsu. Nice work to everyone who sold it, bought it and made it.
Bit of agency back slapping for a very average ad.
One of the better spots this year. Congrats to all involved.