Selleys demonstrates strength of new Liquid Nails Heavy Duty in new spot via BWM Sydney
October 21 2013, 12:05 pm | | 11 Comments
This new commercial for Selleys launches its new variant within the Liquid Nails range Heavy Duty.
To show tradies the strength of the new variant agency BWM, Sydney put the product to the test, literally.
11 Comments
Nice spot.
A few too many fonts at the end.
I thought this was a great spot. Simple and memorable.
Nice one.
Old school is good school!
Brutally effective and has creative cut through!
Bloody good.
“Hang around” Get it?
This was a mediocre idea when Krazy Glue did it. In the 80’s.
http://youtu.be/sZB7sO5ZoV8
In the proud tradition of simple. strong demos going way back to Linke’s work at The Campaign Palace (remember The Campaign Palace?).
Probably another example people could relate to would be better.
Who sticks a mountain of wood to the ceiling?
Hey, Stuck (in the 80’s) – art is a conversation. What is good is you don’t have to see the original to like the dialogue.
Hey E, so your script would have been man sticks piece of wood to a wall. Yeah, I can see that being way better. I think the extreme demonstration is the whole point you numbskull.
Personally I prefer my extreme demonstration where I lie under the Volvo and vouch for the strength of the welds.
Phil – I suppose you only know 2 ways to skin a cat. I don’t blame you. Extreme examples are great and should be encouraged in ads but it should be done in a more relatable way.
Perhaps sticking 2 planks of wood together at their smallest surfaces to create a see saw or something. Don’t take this example too literally, because you know you will.
I don’t want you to go ‘arrr…tradies don’t play on see saws!! or arr…WHO plays on see saws anymore?!! We have PlayStations these day!! or maybe even, arrr…it’s not extreme enough!!!!’
It’s an example…. or you still prefer sticking wood to the ceiling?