Slingshot Digital lures Matt Bowden from Velti, London as senior digital strategist

Slingshot Digital has hired senior digital strategist Matt Bowden. Bowden comes from the UK and has more than 10 years of digital marketing experience, much of it in the mobile arena.

Most recently he was the senior strategic planner at mobile marketing and advertising specialist Velti in London, which has aglobal footprint in over 15 countries, as well as being the largest mobile marketing provider listed on Nasdaq.

Prior to joining Velti Bowden worked at the Mobile Interactive Group (MIG), the UK’s largest mobile marketing company.

He specialises in mobile marketing strategy, mobile commerce, mobile advertising, mobile search, NFC, SMS, MMS and mobile application builds.

Says Simon Corbett, managing director at Slingshot Digital: “Matt is extraordinarily well-suited to step into this new role and work alongside our skilled and passionate account, production and extended media team to lead our clients to success in digital initiatives. Building on our ethos of applying digital in business where it matters most, having an asset such as Matt on the team ensures our clients are benefiting from evenbetter digital solutions, tracking, performance and return on investment.

Concludes Corbett: “Matt is an all-round digital marketing and media expert, acting as a one-stop knowledge base and facilitator for his clients and partners. Matt appreciates the client life cycle from pitch, to delivery, to maintaining an ongoing relationship. His technical and strategic experience sets him apart from his peers with an excellent track record of working for iconic brands such as Pepsi, Barclaycard and Rimmell. He is a great all round digital thinker with a comprehensive knowledge of how to reach, engage and influence consumers in mobile. We areelated to have him on the team.”

Bowden starts at Slingshot Digital today.