Best & Less launches latest TV spot in the ‘Teeny Weeny Prices’ campaign via Banjo, Sydney
Best&Less has launched a new television spot in the ‘Teeny Weeny Prices’ campaign via Banjo Advertising, Sydney.
The TVC follows the Best&Less Father’s Day commercial and continues to communicate the change in the brand’s strategy, which is a focus on fashion and affordability.
Directed by Alyssa McClelland from Finch, the Spring Carnival TVC showcases “high fashion for teeny weeny prices” – a parody of the typical spring carnival fashion commercial to introduce the belief that fashion shouldn’t always be exclusive and unattainable. Positioning Best&Less as an alternative to both boutique fashion houses and discount department stores.
This is the first time Best&Less have had a Spring collection, let alone communicated it – demonstrating that they are stepping more into the fashion world than ever before. The spot also reveals the new Best&Less logo (designed by Landini Associates).
Client: Best & Less
Head of Brand & Marketing: Jee Moon
Campaign Manager: Julie Caulfield
Assistant Campaign Manager: Sara Mauceri
Agency: Banjo Advertising
ECD: Georgia Arnott
CD: Skip Waterhouse
Art Director: Casey Schweikert
Copywriter: Lewis Farrar
Senior Planner: Peta Morton
Account Director: Richard Frost
Account Executive: Ashleigh Beddoes
TV Producer: Meredyth Judd
Junior TV Producer: Stephanie Cameron
Media: Bohemia
Father’s Day:
Production Company: EXIT Films
Director: Pete Moore
Producer: Emma Lawrence
Music: Sonar
Spring Carnival:
Production Company: Finch
Director: Alyssa McClelland
Producer: Karen Bryson
Music: Sonar
6 Comments
What a difference for a tricky sector. Nicely done.
Love that horse roll at the end, although very surprised it got past the censors.
Well done Casey and Lewis. Keep pushing it.
Lovely stuff Casey and Lewis…
did i just see a pony vagina?
Beautiful spot.