The Works to premiere Presto from Foxtel – offers instant and unlimited live and on demand access to a collection of films for a monthly fee of $24.99

The Works has been appointed to undertake the launch of Presto – the new online subscription entertainment service, powered by Foxtel.

The Sydney-based independent advertising agency has been tasked with developing the creative for the new digital service which will give subscribers access to a regularly updating collection of on demand movies streamed to PC and Mac, with tablets following shortly after.

Says Paul Swann (left), creative partner at The Works: “It’s not everyday that an agency gets the opportunity to launch a new brand so we’re thrilled that Foxtel has decided to partner with us for the launch. The Works has a strong track record in building brands and Presto gives us the chance to get involved in a sector of entertainment that is rapidly emerging.”

The Works picked up the business after a competitive pitch and will produce above and below-the-line work for the Presto launch campaign.

Presto will offer instant and unlimited live and on demand access to a collection of films for a monthly fee of $24.99.

Says Michelle Hall, head of brand and acquisition marketing (Presto) at Foxtel: “We’re excited to be collaborating with The Works to develop and launch a great new brand, on a new platform to delight movie-loving Australians looking for a new way to access movies.” 

Presto joins a growing list of new business The Works has added this year. Earlier this month NRMA Group awarded its creative business following a pitch and in July the agency secured below-the-line duties for EnergyAustralia. At the beginning of the year it was handed the Jim Beam global brief as well as leading activity and event website Viator.com.