AJF Partnership Sydney boosts team hiring Lester Martinez for creative technologist role

AJF Partnership, Sydney has hired Lester Martinez (left) for creative technologist role to draw together digital technology capabilities and creative ideas in development at the agency. 

Says Digby Richards, managing director of AJF Partnership, Sydney: “We are placing a specific focus on our ideas being as technically robust as they are compelling and this needs to happen at the very beginning of creative development.”

Martinez’s career has spanned project management and digital operations roles at Profero, BMF, Leo Burnett, Fremantle Media and Murdoch Books. 

Says Richards: “Lester is an active member of the creative department working with the creative teams to realise the technical potential of an idea and ensure it can be brought to life on time and on budget, without risk.”