Asics launches new Ashes ‘Face A Nation’ campaign via M&C Saatchi Sport & Entertainment
With the Ashes starting today in Brisbane M&C Saatchi Sport & Entertainment has launched a campaign for client Asics, the official apparel partner of Cricket Australia titled ‘Face A Nation’.
Face A Nation is a multi-channeled campaign launching the new range of replica ASICS playing shirts and will live across television, print, out of home, POS, at match and digital for the duration of the hotly anticipated series between Australia and the old enemy England.
The campaign unites high profile members of the Australian men’s team such as Michael Clarke and David Warner with members of the Australian women’s team, 200 passionate cricket fans and ASICS ambassadors Johnathan Thurston and Jesinta Campbell. Face A Nation demonstrates that despite the fact England enters the series as favorites Australia are standing as one in their pursuit of success.
Says Sam Chew, senior marketing manager, Asics: “Our cricket team holds a sacred role in Australian sports and this campaign is about showing we’re together as a nation heading into this massive summer of cricket against our rivals.
“The response from Australian fans wanting to be involved was immense; it’s actually precisely where the inspiration for this idea came from. Our backs might be against the wall this series, but we love our sport and Australians are passionate about their cricket team.”
Says Jamie Gilbert-Smith, M&C Saatchi Sport & Entertainment managing director: “The summer period is especially competitive for cricket sponsors. To cut through we identified a simple message to champion for the season – stand together and we’ll be strong. The shirt is a rallying point for fans to show their defiance of the English as well as your passion for the Australian side.”
Face The Nation campaign will commence with the airing of the TVC during the First Test of the Ashes Series between Australia and England today.
To view the TVC please visit http://youtu.be/0GB9gHkxZPo
3 Comments
Tide print ads?
136 -6. Methinks you’ll need a bigger nation.
Pumped. Like it.