Best&Less expresses the spirit of Christmas in its latest TV campaign with real customers recruited through its Facebook page via Banjo Advertising
Best&Less has launched a new TVC for Christmas via Banjo Advertising. Directed by P3anut from production company Rabbit, the TVC expresses the spirit of Christmas and affordable fashion.
The TVC shows families coming together to celebrate Christmas in a modern and stylised way. The action culminates in a beautiful oversized Christmas tree adorned with real Best&Less customers, who were recruited via the Best&Less Facebook page.
The spot takes a playful approach in order to feature a vast range of Best&Less garments – from lingerie to onesies, kidswear to ladies fashion and everything in between.
With this TVC Best&Less continues to position themselves as an alternative to both boutique fashion houses and discount department stores.
Client: Best & Less
Head of Brand & Marketing: Jee Moon
Campaign Manager: Julie Caulfield
Assistant Campaign Manager: Sara Mauceri
Agency: Banjo Advertising
ECD: Georgia Arnott
Art Director: Casey Schweikert
Copywriter: Lewis Farrar
Senior Planner: Peta Morton
Account Director: Richard Frost
Account Executive: Ashleigh Beddoes
TV Producer: Meredyth Judd
Junior TV Producer: Stephanie Cameron
Media: Bohemia
Production Company: Rabbit
Director: P3anut
Producer: Jonas McLallen
Music: Silencio
10 Comments
Ho Ho Ho. Santa here. I forgot to give this ad an idea. I did however make all the men in the team happy by casting some pretty ladies to disguise the fact that this ad is void of anything at all. Merry Christmas too all, and all a good night.
I don’t disagree with the previous comment, but still, it’s the best Best & Less spot I’ve seen. Well done. Keep pushing them.
can the creatives please be given an idea each for xmas
The creatives have been bad this year
I can’t decide what depresses me about this press release more.
That the director is a person calling themselves p3anut.
Or that people actually applied via Facebook to be in a Best & Less ad.
Still craps on appalling David Jones Christmas work.
Why no discussion here on that campaign?
Just asking.
clearly their target market has trouble saying christmas – happy PC
holidays everyone
The ignorance evident in these comments is astounding. Don’t forget who Best & Less are perceived to be – purveyors of cheap crap in ugly stores. Don’t forget that their target audience are in the lowest income brackets – Rivers are perceived to be more upmarket than Best & Less are. Rivers! Best & Less are trying something new – affordable doesn’t have to mean daggy. Banjo are helping push them into unfamiliar space. Don’t knock it yet, it might work. And in a preemptive response to you, the cretins who are currently thinking that I must work for Banjo or Best & Less, I don’t.
The ignorance evident in these comments is astounding. Don’t forget who Best & Less are perceived to be – purveyors of cheap crap in ugly stores. Don’t forget that their target audience are in the lowest income brackets – Rivers are perceived to be more upmarket than Best & Less are. Rivers! Best & Less are trying something new – affordable doesn’t have to mean daggy. Banjo are helping push them into unfamiliar space. Don’t knock it yet, it might work. And in a preemptive response to you, the cretins who are currently thinking that I must work for Banjo or Best & Less, I don’t.
To associate half naked women dancing in their undies, to Christianity is absolutely disgusting! You guys have no idea about the meaning of Christmas and modesty!