Canon engages Zuni to develop social strategy

Canon has engaged Zuni to develop a social media strategic framework that will take its consumer engagement to the next level and support Canon’s business objectives.

Canon has already amassed a strong fan and follower base across its key social channels.

Zuni’s strategic focus is on mastering engagement thus converting more of their audience to participants, and ultimately being able to quantify the impact of social on business outcomes. Zuni’s strategic social framework will be adopted by Canon and their partner agencies for implementation.

Says Viv Lee, general manager of marketing: “Zuni’s extensive experience in developing digital and social strategy and their collaborative approach with our other agency partners made them the ideal partner to work with us on this project.”

Says Mike Zeederberg, managing director of Zuni: “It’s fantastic to be working with Canon, applying our strategic skills and experience to an extremely interesting range of challenges. Canon has an amazing brand and range of products, and is a company evolving to the rapidly changing landscape of image creation and sharing, looking for opportunities within the social space to maximise the strong engagement it already has with consumers.”

The recent Canon client win builds on recent client appointments with Macquarie University Campus Life and Teachers Health Fund.

Zuni’s model of providing expert digital strategic advice and being able to support the implementation and optimisation of digital activity without any conflict around channel production is resonating with clients, and Zuni’s current clients and recent project work includes NRMA Motoring Services, Tourism Tasmania, ABC Music, Moet Hennessy, MLC and Random House amongst others.