Foxtel ‘makes you think’ in latest integrated campaign via Clemenger BBDO, Sydney
Foxtel has launched a new campaign via Clemenger BBDO Sydney, to promote its channels across documentary, lifestyle and news.
The campaign includes multiple TV and press executions, online video and display, and social media. The Australian and international talent taking part in the campaign are Kevin McCloud, Sir Tony Robinson, Brian Cox, Donna Hay, Bear Grylls, Matt Moran, Neil Oliver, Paul West and David Speers.
Says Ed Smith, Foxtel’s executive director of sales & marketing: “This campaign is inspired by the idea that the more we learn, the more we realise how much we don’t know, and features our on-screen talent representing our channels. From architectural masterpieces with Kevin McCloud on Lifestyle, to archaeological digs with Sir Tony Robinson on History, and far beyond, Foxtel is the home of programming for the curious mind.”
9 Comments
Awesome idea. Fabulous talent. Super well executed.
Yep, I would have left the credits off too if I was involved in this.
no you wouldn’t heh, you would’ve put your name on it and posted it to your FB feed and hoped everyone liked it. and most people would, because it’s actually quite smart and very well produced and gives people seeking justification for buying Foxtel just that.
Time for a change, this is the best BBDO Sydney have done on this brand and it’s still terrible.
Where’s Che?
It makes you think. The more you watch the more you understand. The more you understand the more you learn. The more you learn the more you discover. The more you discover the more we know. The more we know the more we realise what we don’t know.
Tell me that reasoning doesn’t sound like a crazy person talking.
2.45 I bet your portfolio is awesome.
Made me want to leave the office, hit the couch and search for the foxtel remote
Fantastic. Ditch the retail bollocks and keep doing more of this insight driven work.
As a long time Foxtel customer this makes me content paying my ongoing subscription