Maurice Blackburn Lawyers appoints Curated Content as its content marketing agency

November 6 2013, 12:50 pm | BY Ricki Green | No Comments

maurice_blackburn_lawyers.JPGMaurice Blackburn Lawyers has hired Curated Content as its content marketing agency to deliver a suite of written and visual products as well as business intelligence dashboards.

 

Curated Content is a full service content marketing agency that creates marketing strategies and online content for the web and social media channels. Its products include SEO copywriting, blogs, social media content, infographics, data visualisations, motion graphics and video.

Says Cath Pope, Curated Content managing director: “The need for quality content has exploded and businesses are realising that alongside traditional PR and advertising agencies, they need a specialised content marketing agency.

 

“Maurice Blackburn is ahead of the curve. They understand their key audience consumes content in a range of formats, on different platforms and through various written and visual channels. We’re excited to work with a client who understands the changing paradigm of marketing and the role content is playing in that.”

 

Says Rebecca Hanlan, head of brand at Maurice Blackburn Lawyers: “We were impressed by Curated Content’s understanding of the different ways our clients consume and engage with content. We’re looking forward to working with them to help tell our story to a wide and growing audience.”

 

Says Pope: “Clients love Curated Content’s transparent pricing policy. Our products allow clients to choose from a menu of written and visual products on a monthly basis. Unlike a normal retainer, clients know exactly what they are getting for their money, and the direct relationship between the product and the sales it has generated.

“As a full-service content marketing agency we deliver strategy, production, analytics and content-management. We create content, measure its impact and report back to the client on its success.”

 

Maurice Blackburn joins a stable of Curated Content clients, including Qantas, Origin, NAB, Bupa, CSIRO, Telstra, SEEK Learning, Commonwealth Bank, Australian Bureau of Statistics, BlackRock, Monash University and the Victorian Government.