MEC appoints Tim Flattery to new head of business development + diversified services role
MEC has appointed Tim Flattery to the newly created role of head of business development & diversified services following a successful run of new business wins and major client retentions.
Flattery will report to MEC chief executive Peter Vogel and be part of the Sydney management team. He is charged with driving new business growth, and will expand the agency’s range of diversified services across brand experiences, activations, branded content, sponsorships and new technologies.
Flattery’s appointment follows the recent wins of Tigerair Australia, Seven Network and GE, as well as the retentions of Mitsubishi Motors Australia, South Australian Government and Singapore Tourism Board. MEC was also the most awarded agency at the Media Federation Awards last week, winning four trophies.
With 20 years of advertising experience and an accomplished track record as a pioneer in engagement marketing, Flattery recently returned from Los Angeles where he was vice president of business development at GRAiNEY MEDIA, which builds interactive IPTV platforms for clients including Google, ABC Television, Old Navy and Nike.
Flattery first established his reputation in the industry as the co-founder of Pophouse, a digital media and social trends forecasting agency and as co-author of Ideas Generation, a best-selling book on innovation practice. He subsequently joined Becker Entertainment as head of TV & digital development for APAC, across cable channels such as Discovery Channel, National Geographic and The Learning Channel, and later launched branded content divisions for Mitchells and Carat.
Among his long list of branded content achievements, Flattery created and sold Australia’s first two network television series run in prime-time and funded entirely by brands (No Leave No Life for Tourism Australia on the Seven Network and Sudden Impact for Victoria’s Transport Accident Commission on the Nine Network) and was Tourism Australia’s sole strategic adviser on its collaboration with Baz Luhrmann that repositioned Australia globally.
Says Vogel: “Tim brings excellent new and complementary skills to MEC, in the areas of content, technology and broadcasting. Besides driving new business growth, his skills will help MEC further broaden and diversity our service offering.”