The Purist Company unveils campaign for [A’kin] Pure Radiance Rosehip Oil via Frank Digital
Frank Digital has launched a digital campaign for The Purist Company to drive brand advocacy and invite users to trial and share the company’s [A’kin] Pure Radiance Rosehip Oil.
Following it’s new appointment as The Purist Company’s digital agency, Frank Digital developed a digitally-driven campaign to re-engage [A’kin]’s consumer-base and communicate the brand’s point of difference in the crowded natural skincare category.
The Believe in [A’kin] campaign features actual [A’kin] Rosehip Oil users’ sharing their experiences of using the product in a testimonial video, shot by production company In The Thickett. Users were recruited specifically for the campaign via a Facebook app, also developed by Frank Digital.
After viewing the video, site visitors are invited to experience the power of purity for themselves by signing up for a $5 discount or a sample of [A’kin] Pure Radiance Rosehip Oil.
Within the brief, The Purist Company challenged Frank Digital to concept a highly targeted campaign that delivered [A’kin] Rosehip Oil samples into the hands of the right consumers, while offering a purchase incentive to secondary consumers.
Frank Digital developed a parallel user-experience within the microsite to serve up content based upon the user’s entry point to the site. Targeted users were reached through an eDM campaign in partnership with Mamamia, Beauty Heaven, Nature & Health and Body + Soul.
Additional print and digital media was secured across a range of women’s health, wellbeing and lifestyle titles to drive campaign awareness and traffic to the microsite.
The Believe in [A’kin] microsite educates information-hungry consumers about the [A’kin] Rosehip Oil difference through branded content and first-hand consumer reviews. A monthly “Live Chat” with industry experts and online influencers further engages consumers via credible product endorsements.
After signing up for a product sample or discount and trialling the product, consumers are invited to return to the microsite to share a review and pass on the power of purity to friends and family, driving brand advocacy and online reach.