Jack Daniel’s celebrates its history with new interactive Christmas hub via Arnold Furnace

Jack Daniel’s via Arnold Furnace, has launched a new interactive Christmas hub to showcase its  rich and immersive history which centers around its Lynchburg distillery in Tennessee – America’s oldest registered distillery. 

This hub aims to bring some of the tradition and stories behind the brand and to giving fans of the brand a chance to wander round the distillery and learn a little bit more about how Jack becomes Jack and to experience some of the Lynchburg magic at this time of year.

VIEW THE HUB

Jack’s values are based on doing things the right way rather than the easy way, with an unwavering commitment to craft. The interactive hub reflects those values in everything from the papercraft look and feel, all the way through each individual piece of content.

Says Tom Spicer, executive creative director of Arnold Furnace: “Jack Daniel’s is one of the world’s most recognised and respected brands.  From a creative perspective it’s one you love to work on because it shares the same passion for craft as all good creative departments and it’s fair to say this has been a labor of love for the agency and all our partners. Massive shout out to Cream for bringing the 3D environment to life and to Newism for their digital design and build expertise, not to mention delivering it on time, in such a short space of time.”

Says Luiz Schmidt, brand manager: “The Jack Daniel’s Christmas digital hub is a truly immerse experience built on the principles of what the brand has become famous for – beautiful craft, story telling and sociability. It’s one we’re all very proud of.”

ECD: Tom Spicer

Luiz Schmidt:  Brand Manager, Brown Forman