The Wayside Chapel offers a brighter Christmas in outdoor campaign via UrsaClemenger, Sydney

WAYSIDE_WAY4100 Christmas Appeal_A3 Poster_72HR.jpgThe Wayside Chapel aims to brighten life on the street this Christmas. For those living rough, Christmas can intensify the darkness in their lives. The Wayside Chapel's Christmas appeal aims to counter that.

UrsaClemenger, Sydney created the poster campaign that features an image of a festive park bench shot pro-bono by Andrew Goldie.


VIEW THE POSTER + CREDITS

3 Comments

Confused said:

They've just made that bench impossible to sleep on. Is that the idea?

no... said:

Are you serious? This is amazingly patronising.

hmmm said:

doesn't really mean anything, does it?

Leave a comment