Ajax cleans social networking feeds with new Ajax Social Wipes in campaign via VML + GPY&R
VML and GPY&R Sydney have teamed up with Colgate’s hero surface cleaning brand, Ajax, to create an easy solution for people to clean their social networking feeds.
Called Ajax Social Wipes, it’s a new online tool that lets users single-handedly Spring Clean their Facebook and Twitter accounts, with one easy wipe.
Users simply connect their Facebook or Twitter to the Ajax Social Wipes tool and it automatically rounds up all the pages or profiles that people have ‘Liked’ or ‘Followed’. The Facebook option aggregates all ‘Liked’ Pages for easy spring cleaning, while for Twitter the Ajax Social Wipes tool detects unwanted spam, flushing all bots from the user’s account within minutes.
Says Damian Facciolo, marketing manager at Colgate Palmolive: “Ajax Wipes are all about efficacy and convenience. Creating a product that delivered these same benefits in the parallel online world we all regularly inhabit, felt fresh and, frankly, like a no brainer.”
Says Aden Hepburn, managing director of VML: “Agencies don’t often get the chance to create something that people really want or need, and whilst this is a little bit of fun, it’s a utility tool that a lot of people will find is actually something they’ve subconsciously wanted for a while… it will actually help them clean up the social clutter they’ve been building up for years.”
Media: Digital
Office: VML/GPY&R Sydney
Client: Colgate-Palmolive Company
Executive Creative Director: Julian Watt
Business Director: Amy Luca
Creative Director: Aden Hepburn, David Joubert, Bart Pawlak
Planner: Mark MacSmith
Producer: Alicia McFadzean
Senior Art Director: David Jackson
Technical Lead Developer: Chainat Wongtapan
Account Executive: Loren Towner
14 Comments
Great Idea. Tried it out. Works a treat.
Congrats to all for getting this idea up! Well done Dave Bart and Jacko, also cant see any credits for the VO artist Mochi?
this is the kind of work that pushes the industry forward.
must be Coulson and Co
I don’t work there or anything
Played around with something similar but never got up – glad to see it so well done and connected to a brand. Very nice Patts!
One idea like this = then you can retire rich and happy.
Brilliant stuff!
Well done all, very jealous.
This is somewhere everyone wants to work.
I wish I could get a job there.
#resetting the bar
#coulson for head of ideas on everything
It’s nice but not that great and only very loosely tied to the product.
I actually don’t work there.
Nice work Jacko, Colgate and crew.
Nice work Jacko. Shame you have to be buried in the credits list under people who need to justify their disgusting salaries.
What the FUCK is with all the hashtag things on the end of these comments. They’re not tweets for fuck’s sake. Just be normal. #Cunts
Office: VML/GPY&R Sydney
It has been done.
But that’s ok.
Great work Jacko and the gang.
Well done Jacko.
What exactly did Aden, Dave and Bart do?
Pretty sure we all know the A who rides on other people’s work. Original thinking isn’t the only way to get ahead in the creative business. You can be a total A and win.
A is for…