BD and Airbag take Rebel on the road to Brazil
Rebel, Australia’s leading sports retailer has launched a new campaign for the start of the football season and in anticipation if this year’s World Cup, created by BD Network and filmed by Airbag Productions.
The campaign, called ‘Home of Football’, takes Rebel’s dream team on the road to Brazil, arriving in Rio de Janeiro. The campaign appears on TV supported by digital, social and in-store executions.
Directed by Adrian Bosich from Airbag Productions with the help of acclaimed DoP Jeremy Rouse, the new TVC continues last year’s campaign theme of creating one team across the footballing codes of NRL, AFL and soccer.
Says Rob Kain, General Manager of Marketing for Rebel: “2014 is a huge year for football in Australia. Not only do we have the kick-off of the footy season for AFL and NRL, but a big year for soccer both domestically and internationally, with all eyes on Brazil. Our new campaign celebrates all three footballing codes in a World Cup year, and Rebel as the one destination for the best in football boots, apparel and fan gear”.
Client: Rebel
Agency: BD Network
Production Company: Airbag Productions
Director: Adrian Bosich
Executive Producer: Victoria Conners-Bell
Producer: Simone Adamson
DoP: Jeremy Rouse
Post Production: CanopyVFX @ Airbag
Editor: Terence Race
Members of the Rebel ‘Dream team’ include football superstars Cameron Smith, Jimmy
Bartel, Marc Murphy, Todd Carney, Luke Burgess, Jeremy Cameron, Steele Sidebottom and David Williams.
11 Comments
Steele Sidebottom has to be the funniest name in sport.
Um….if this is Brazil…why did you shoot it in rural Victoria?
And with Rastafarians from the West Indies….
Please explain…
Where have ideas gone from our industry?
Some players from a few codes driving aimlessly around Brazil is a pretty thin idea.
Having worked with Rebel, it’s a tough gig. They have a lot of product across a lot of sports, are conservative with risk and traditionally tight with $. A road movie with celebs from different sports coming together is a decent way to bring it all together and I like the idea of product shot shoes in situ. Is it a game changing idea overall? Nah, but it’s a solid execution and I think it’ll hit the right audience and shift product.
Women play sport too.
Yes, but women don’t play professional football in any of the big codes in Australia. Jesus Christ when is this neo-femo thing going to end?
Qantas journey?
I love it when last year’s winners come back to life.
#hashtagsdonthavespaces
What the fuck does this idea have to do with Qantas journey? And WTF did it pick up in other than design?
Good job, great talent, tough client, nice ad.
Not everything has to be a goddamn Cannes winner.
Please tell me the song name?!