CB Exclusive: BMF taps star Droga5 Sydney CD Cam Blackley for executive creative director role

CAM-BLACKLEY-BMF-TEAM-web.jpgCB Exclusive - BMF has kicked off 2014 by luring Droga5's award winning creative director Cam Blackley as its new executive creative director.

Cam Blackley (far left) heads BMF's creative team, which includes creative founder Warren Brown, Sydney Creative Director Justin Ruben and Melbourne Creative Director Carlos Furnari.
Blackley, son of ad legend David Blackley, joins BMF with an impressive pedigree, bringing 20 years experience of outstanding work at leading international creative shops, including Droga5 New York, Publicis London and AMV BBDO London. He joined Droga5 Sydney in April 2008, eventually promoted to creative director.
VB_Regulars.pngBlackley joins BMF with an impressive pedigree, bringing 20 years experience of outstanding work at leading international creative shops, including Droga5 New York, Publicis London, AMV BBDO London and, most recently, Droga5 Sydney.

Over his career, Blackley has worked on a wide variety of brands including: Carlton United Breweries, Kraft, Cadbury, Sainsbury's, British Telecom, Tracfone, Virgin Australia, The Economist, Nicorette and ING Direct Bank.

While at Droga5 New York Blackley received a coveted D&AD Black Pencil for the internationally recognised 'The Million' for The New York Department of Education. Other notable work includes: 'The Regulars' TVC for Victoria Bitter, which picked up two D&AD Pencils and a Cannes Gold Lion, a beer saving 'freezer alarm' for VB and most recently Boost 'Moreing' for Cadbury Boost Bar that picked up a Yellow Pencil at D&AD in 2013.

"Cam has produced great work in Australia, London and New York. His ideas are fresh and quirky and have broad appeal, which is exactly the sort of work we're known for doing at BMF. Cam's leadership skills and understanding of Aussie culture will be a great addition to the BMF team," said BMF creative founder, Warren Brown (above, second from right - Enero chairman Matthew Melhuish is pictured far right).

Adds BMF CEO, Dominic Stinton (above, second from left): "I'm delighted Cam is joining BMF. Not only is he a top bloke, but his experience working for different agencies in different markets will bring another fresh perspective to the leadership team, as BMF continues to diversify and create world class work."

Says Blackley: "This is where I wholeheartedly thank Dave, Nobby and Duncan for more than eight years of mateship and mentorship. But this opportunity was simply too good to pass up. I'm really looking forward to getting stuck in with Dom and Warren as partners in crime. There's a great energy about BMF right now that's very attractive to be a part of, especially with the addition of Carlos in Melbourne to complement Rubes in Sydney."

Droga5 creative chairman David Nobay told CB: "Cam was one of the 'Originals' at Droga5 Sydney. I remember him before he was an Iron Man. Before he could lift small trucks. When we used to compare beer bellies, with genuine pride. Am I upset he's leaving? Of course I am. But over those years, we've also become great mates, and he leaves with our genuine affection, and knowledge that his star will continue to rise."


BMOOF said:


Boom! said:

That's a great hire. Go BMF!

recipe to creative riches said:

well played, bmf

Yip said:

'The Regulars' was part of a series of moves that nearly killed the VB brand - why celebrate it?

GaryS said:

Is this the start of an exodus from d5?

Last out. said:

Second big Droga5 departure in the past month. Is something happening over there?

Rubba said:

Well done mate. You're a superstar.

Photoshop said:

Can we talk about that 'team' photo?

Tom said:

Good one BMF. Great to see top talent staying in Australia. Seems too often they leave our shores to move up, unless their name is on the door. Cam was a long term great addition to D5's deep talent pool, good to see him go to another great Aussie agency. Congrats Cam.

?? said:

I know BMF really wanted a new eCD, but did Dominic need to give up an arm for one? That photo is hilarious.

Photoshop said:

is Melhuish photoshopped in?

Tim said:

Good win for BMF. Nice to see they're picking up positive momentum. Was looking a bit dire there for a while.

Really said:

I think they've all been photoshopped together

Urban said:

No, they were all shot in situ but that wall was dropped in later.
Also, good hire.

interesting. said:

Warren and Matt seem to have found younger looking versions of themselves....

Nick G said:

Congrats Cam, you will be brilliant and great hire BMF.


Jay G said:

Nice one Cam! Go forth and conquer

photographer of this shot said:

All shot insitu against actual grey brick wall, thanks for asking.. Matt & Warren aging gracefully as always

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