CB Exclusive: iSelect launches Qantas Frequent Flyer campaign via AJF Partnership, Melbourne
January 9 2014, 1:59 pm | | 8 Comments
CB Exclusive: iSelect has kicked off 2014 with a new campaign filmed in Istanbul, Paris, Bali, Bangkok and Melbourne.
Featuring various TVCs, various radio, outdoor, press and a bespoke YouTube pre-roll, the campaign aims to communicate that iSelect now rewards customers with Qantas Points on health insurance, gas and electricity.
“With a lot of hard work from AJF Partnership and Film Headquarters, we pulled off something we’re all very proud of,” said iSelect’s Marketing Director, Geraldine Davys.
8 Comments
I like these. Glad they’ve stuck with the Iselect man. He’s a good find.
Bet you guys picked up a couple of air miles yourselves on that shoot…
Still the best health insurance ads out there.
F*%# ‘n bang!
Well played Frecks & Skarby.
Top campaign, Hombre.
Tick.
Good to see a client stick with something that works.
So hard to get a formula that works in such a boring category.
Does he actually speak all those languages in the commercial?