Coke Zero uplifts Aussies through its major $7m ‘Just Add Zero’ campaign via Host, Sydney

Coke Zero is kicking off a seven million dollar 2014 marketing investment with a mass rollout of the wildly successful ‘Just Add Zero’ campaign for the new year via Host, Sydney.

Just Add Zero turned the idea that zero means nothing on its head and that adding zero gives you more.

The Coke Zero campaign will run for seven weeks from January 19th and will include TV, digital, street sampling, out-of home proximity media, and point-of-sale. As a part of the campaign, a 2 million unit Coke Zero piece of sampling activity will take place with key customers including Woolworths.

Says Angeline Lee, Coca-Cola lights brand manager: “Our investment provides us with great opportunity to drive trial and awareness of Coke Zero and keep the brand at the top of the consideration list for Aussie beverage consumers. We all have moments throughout the day when we need a pick me up, and there’s no better way to give your day a lift by adding zero with Coke Zero.

“The Coke Zero campaign is part of our ongoing commitment to provide choices that match our consumers’ lifestyles. In 2013, we spent 70% more per case marketing Coke Zero than we do on marketing Coca-Cola.”

Team Coke Zero includes: Host (Creative), Ikon (Media), Naked (Media Strategy), Maverick (Sampling), Mixinc, Passport and Fuel (Point of Sale)