IPG Mediabrands Australia executive chairman Henry Tajer takes global COO role

IPG Mediabrands based in New York has announced that Henry Tajer, executive chairman of the network’s Australia operations, has been appointed chief operating officer of IPG Mediabrands’ global operations.

In taking the chief operating officer’s role, a new position at the network, Tajer will continue as executive chairman of IPG Mediabrands Australia and will also continue to be based in Sydney.  Tajer takes on the new global COO role with immediate effect.

Says Matt Seiler, global CEO of IPG Mediabrands: “The IPG Mediabrands Australia operations have been one of our outstanding success stories in recent years and contains 12 operating units. The Australian group’s performance has led to the creation of award-winning solutions for clients that deliver true business returns, but also to recognition that includes industry and other business accolades.

“With our clearly defined network growth objectives, including reaching 50% automation in North America by 2016 and our global markets thereafter, we need a strong executive to take the lead across all platforms.  Henry has shown a great ability to move the needle creatively through technology, our pay for performance model and strong client relationships. Given this, I am certain that Henry is the right executive to lead this charge in order to maintain our position of innovation and speed to market.”

Tajer has been executive chairman of IPG Mediabrands Australia for the past three years and before that he was CEO of UM in Australia and Asia Pacific. Under Tajer’s leadership the Australian group has shown phenomenal growth across all 12 businesses that focus on communications channels in all media.

Says Tajer: “IPG Mediabrands has high ambitions for growth across the global business with a focus on innovation through the creative use of skill sets and technology. The network has performed very well and my energies will focus on accelerating initiatives that continue to lift our performance for clients and for our businesses overall.”