Photoplay Films director Tom Noakes makes final five of Doritos Crash Super Bowl competition
Photoplay Films director Tom Noakes has made the final five of the Doritos Crash the Super Bowl competition with his irreverent ‘Finger Cleaner’ spot, making him the only non-American to crash the annual Super Bowl competition.
It’s the first year the create-your-own ad contest has been open to global entries and Noakes’ spot has already gone viral with more than one million hits on YouTube, making it the most viewed in the competition so far. It has been consistently placed as one of the highest-rated entries of the 5,000 plus submitted to the Doritos microsite.
On the inspiration for the spot, Noakes screamed: “It definitely has nothing to do with the hole in the Photoplay toilets that I’ve definitely never used.”
Online for just over one week, the ad’s far-flung global popularity is testament to its international reach. Photoplay Films producer Belinda Dean puts its success down to two things: share-ability and suitability for the brand.
Says Dean: “Doritos typically make comedy scripts and the competition brief was to do something bold and unexpected to tie in with the tag ‘For the Bold’. Tom is part of the YouTube generation and he understands that extreme types of humour are what people best respond to and that translates to views.”
Says Oliver Lawrance, Photoplay Films’ executive producer: “Tom is a super talented comedy director and the Super Bowl competition is the perfect forum to explore progressive and hilarious ideas. We’re really excited about where this could go.”
Director – Tom Noakes
Producer – Belinda Dean
DoP – James Brown
Art Director – Ian Kanik
Casting Director – Leon Fryer, i4 Casting
Production Company – Photoplay Films
10 Comments
Top stuff Mr Noakes (and team) Fabulous casting, and that little salivaic pop of the cleaned finger is so cringingly awesome.
Fantastic, well done Tom!
Fantastic to have an Aussie director in the final 5, hilarious spot so it deserves it
Applause.
‘fuck it, I’ll show you how to make an ad’.
big congrats to all involved.
So it should have.
Best Aus entry by far.
Well done!
Tom, your extensive knowledge of glory holes has served you well.
Well done mate.
Just so good.
And a bit durty.
Well done mate.
So gross <3
Brilliant ad lads. Just a brilliant ad. Well done.