Tennis Australia and CumminsRoss team with Australian tennis legend Rod Laver to create unique series of limited edition artworks
CB Exclusive – On behalf of Tennis Australia and agency CumminsRoss, Australian tennis legend Rod Laver, now 75 years old, has picked up his racquet once more to create ‘Rod Laver: Mark of a Champion’, a series of limited edition artworks commemorating his contribution and commitment to the game.
With one piece to be placed on permanent display at Tennis Australia, another has been made available to the general public. Bidding on this on this unique piece of history finishes at 6:30pm tonight. Visit markofachampion.com.au
All proceeds go to the Roger Federer foundation.
Says agency CEO Sean Cummins: “The ‘making of’ piece was picked up by Channel 7 and aired during primetime as part of the Australian Open broadcast reaching 1.7 million Australians.
“This is the kind of robust work leveraging our full creative/media capabilities that I’d like the agency to produce more of. It has been produced entirely in-house working closely with director, Christopher Tovo.”
Chief Executive Officer: Sean Cummins
Executive Creative Directors: Jason Ross, Jim Ingram & Ben Couzens
Creatives: Steven Tortosa, Chris Ellis, Aaron Lipson
Agency Producer: Nigel Camilleri
Chief Media & Innovation Officer: Kirsty Muddle
Director: Christopher Tovo
Editor/Colourist: Graeme Phillips
Group Account Director: Hayden Isaacs
Account Director: Lorelle Silveira
Account Director: Katie O’Callaghan
Marketing Manager, Tennis Australia: Jo Juler
Marketing Manager – Events: Tanya Tribuzio
9 Comments
So sexy. And clever. I’m swooning over that Aaron and Chris. So hot right now. Come at me.
V-eeeeeery N-iceeeeee.
Nice one, Steve. Great to see you got this up. Well done.
Awesome Pics TOVO!!
CR steps up a notch. good.
Likey!!!!!
Well done guys. This is a great idea and the execution is spot on.
It’s so good looking it nearly cured mine.
Beautifully done. But I think I told you guys that already…