The One Centre hosts Branded Arts Review ‘Best of 2013’ event on Thurs, February 6th in Sydney
The One Centre is set to host an exclusive preview showcase of the best branded arts and entertainment projects from 2013, by Branded Arts Review on Thursday, February 6th at The One Centre, Ground Floor, 71 York Street in Sydney. Tickets are $25, which includes general admission, food, drinks and a copy of the Branded Arts Review ‘Best of 2013’ presentation.
Branded Arts Review, the independent online publication published by The One Centre, will present its annual ‘Best of’ review, showcasing the world’s best branded arts, entertainment and experiences from 2013.
The Branded Arts Review ‘Best of 2013’ showcase will be presented by Branded Arts Review editor Danielle Long, who said the annual list had received increased interest in line with the market’s appetite for branded entertainment and experiences.
Says Long: “Over the last 12 months there’s been an explosion in the number of brands to embrace branded arts, branded experiences and branded entertainment as witnessed by the genre’s domination at Cannes last year.
“It is no longer the sole domain of brands such as Red Bull, Nike and Coca-Cola, last year we saw standout work from Dove, Intel & Toshiba and Melbourne Trains, and even more brands are getting on board from automotive to fashion, financial services and FMCG.
“We expect this interest to continue throughout 2014 as brand continue to seek out innovative ways to connect and engage with audiences through arts, technology, culture and entertainment in all its forms.”
Says John Ford, founder and CEO of The One Centre: “Branded Arts Review doubled its readership this year, which is a good indication of how powerful and progressive branding through multi-genre arts and entertainment is becoming. B.A.R’s ‘Best of 2013’ will not only inspire industry practitioners but provide a signpost on where to focus for the future.”