Tribal Worldwide lures Richard Lloyd from Lean Mean Fighting Machine UK for Melbourne GM role
Tribal Worldwide has lured Richard Lloyd from the UK to the role of general manager of the Melbourne office.
Lloyd comes to Australia from the former Cannes Interactive Agency of the Year, Lean Mean Fighting Machine where he was the head of client services. His award-winning creative highlights include Domestos’ ‘Flushtracker’ and the Dr Pepper ‘Status Takeover’.
Says Lorenzo Bresciani, DDB Melbourne managing director: “We’re thrilled that Rich has joined our team. He’s a world-class talent and brings with him fantastic skills in how to build brands using digital communication and technology. I’m confident that he’ll take Tribal in Melbourne to the next level.”
Says Lloyd: “Tribal clearly has a brilliant reputation as an agency and there is a drive and energy to improve even further. My ambition is for us to grow by dreaming up wild, ambitious and meaningful ideas for our clients’ brands that come to life using technology. Not by lazily attaching brands to technological fads and wondering why nobody cares.”
Says Chris Brown, DDB Group Australia CEO: “Richard’s appointment is part of our ambition to evolve Tribal within the Group. He shares our passion in creating enhanced customer experiences utilising technology, providing relevant brand engagement for our clients.”
1 Comment
Would this be ideal for brand marketing ideas utilizing the most recent technology? Lloyd’s vision seems to be focused on advancing technology to make the brand come to life. Focal point based article may I say.