UM Australia leads Aussie media and ad agency pack at shortlist round of the Festival of Media Asia Pacific Awards for 2014 with 11 entries
The Festival of Media Asia Pacific, the largest gathering of media leaders in Asia Pacific, has announced the shortlist for its 2014 awards programme including UM Australia who lead the Aussie media/advertising agency pack with 11 entries, Starcom MediaVest Group with nine entries and MEC with five entries.
Other Australian media and advertising agencies who have made the cut include Mindshare (3), Match Media (4), MediaCom (4), UM Melbourne (1) and Leo Burnett Melbourne (1).
Click to see the full shortlist – Awards Shortlist 2014.xlsx
The Festival of Media Asia Pacific Awards were launched to promote and reward ‘best in class’ media thinking and provide a platform for brands, agencies, and media owners to showcase their work. The awards recognize work across 18 different categories and take place at the close of the Festival of Media Asia Pacific on 18 March 2014 at the Capella Singapore.
The awards shortlist, which is made up of 118 entries from 12 countries, was judged by a 44 member strong panel of senior agency heads and global brand marketers. The final winners will be selected in March by a select panel of over 19 final judges chaired by Andrew Knott, vice-president – media and digital, McDonald’s Corporation.
This year, advertising agencies made their mark in the shortlist alongside media heavyweights such as MediaCom, Mindshare, Starcom MediaVest Group, and UM, each of whom has a double digit number of shortlisted entries. Advertising agencies accounted for nearly 10 percent of the shortlisted entries for the region and agencies such as DraftFCB and Leo Burnett featured on the shortlist for the first time, joining the likes of Ogilvy & Mather and BBH.
Since their launch in 2011, the Festival of Media Asia Pacific Awards have seen a strong growth in the number of entries received each year. This year, nearly double the amount of entries were received from Malaysia than in previous years, while Singapore put forward an impressive performance with 2.5 times more entries from the city-state making it to the shortlist as compared to 2013.
Australia, China, Hong Kong and India all performed well on the 2014 shortlist, together with the Philippines and Pakistan which feature on the shortlist for the first time, illustrating the truly regional nature of the awards.
Says Charlie Crowe, founder of Festival of Media and chairman and editor-in-chief of C Squared: “Every year I’m amazed at both the quality and quantity of the awards submissions that we receive for the Festival. This year the competition is tough with more entries than ever before, showcasing excellent work from across the region. I’m looking forward to the awards show, where only the best of the best will take home a trophy.”
The award-winning Festival of Media Asia Pacific will take place from 16-18 March 2014 in Singapore and will feature an exciting speaker line-up as well as the return of the Rising Star Award in partnership with the Starcom MediaVest Group, celebrating the brightest young media talent in Asia. For more information on the 2014 agenda, the awards programme, and delegate registrations, visit the Festival of Media Asia Pacific 2014 website here.
Australian shortlisted entries:
UM Australia – Fast Front Pages – Corp Australia Metro Mastheads
UM Australia – Lambnesia – Lamb – BMF, Hausman, Facebook, Southern Cross Austereo
Mindshare – Leave a Man, Come Back a Hero – Lynx – SOAP Creative
Starcom MediaVest Group – The Club Room – Uniting Men and Sport – Farmers Union Iced Coffee
MATCH Media – Wild Turkey – The Turkey 10 – Wild Turkey – Southern Cross Austereo
Starcom MediaVest Group – Optus – Social Good ROCKS! – Optus
MediaCom – Westpac – Air Rescue – Fredbird Productions, Westpac Rescue Helicopter, NSW Ambulance., Map&Page
Starcom MediaVest Group – The Club Room – Uniting Men and Sport – Farmers Union Iced Coffee
UM Australia – Lambnesia – Lamb – BMF, Hausman, Facebook, Southern Cross Austereo
Mindshare – Ben & Jerry’s Sundae Sessions – Ben & Jerry’s
MEC – Horrorific Results – Paranormal Activity 4 – Snakk Media
MEC – Must Have Whitening – Optic White
Mindshare – Lipton Ice Tea Virgin Cocktails “Snaps of Summer” – Pedestrian.TV, Soap, Pulse
Starcom MediaVest Group – The Ultimate Rider – Insure My Ride
UM Australia – Locally Famous – MasterCard – McCann, The Origin Agency, Ensemble Branded Entertainment
MediaCom – Creating a Media Channel to Fight Hepatitis C – NSW Health
UM Australia – Bucket List – South African Tourism Reprise
UM Australia – XTL – Department of Families, Housing, Communities and Indigenous Affairs Reprise
MEC – When Fans Become Famous – Brilliance
UM Australia – Halo: Capture the Poster – Xbox – Soap, McCann Erickson
MATCH Media – Wild Turkey – The Turkey 10 – Wild Turkey – Southern Cross Austereo
Starcom MediaVest Group – Optus – Social Good ROCKS! – Optus
UM Australia – Locally Famous – MasterCard – McCann, The Origin Agency, Ensemble Branded
Entertainment
MEC – Horrorific Results – Paranormal Activity 4 – Snakk Media
UM Australia – Halo: Capture the Poster – Xbox – Soap, McCann Erickson
UM Melbourne – Using Mobile to Put the ‘Toy’ Back Into ‘Toy Sale’ – Target
MediaCom – Rural Fire Service (RFS) – Getting Bush Fire Planning Done – NSW Rural Fire Service
Starcom MediaVest Group – Australia’s First Mobile “Post it” Note – GIO
Starcom MediaVest Group – The Access All Areas App – Samsung Plus 7App – Samsung Brand
UM Australia – Fast Front Pages – News Corp Australia Metro Mastheads
UM Australia – Halo: Capture the Poster – Xbox – Soap, McCann Erickson
Match Media – IKEA: A Data Matching Love Story – IKEA
Starcom MediaVest Group – Data Recasts the Creative Director – Starcom MediaVest Group & Novartis
Starcom MediaVest Group – Word on the Stweet – Real Time Data, Real Life Result – Starcom
MediaVest Group
MATCH Media – Wild Turkey – The Turkey 10 – Wild Turkey – Southern Cross Austereo
MEC – Mirage – Mitsubishi Mirage
MediaCom – Give Music Generator – Universal Music Australia
Leo Burnett Melbourne – Volunteer to Promote Volunteering – SEEK Volunteer
UM Australia – XTL – Department of Families, Housing, Communities and Indigenous Affairs Reprise