Dynamix ‘Gets To The Point’ with news.com.au

Independent creative agency Dynamix has created the first TVC for news.com.au, one of Australia’s leading online news sources. The ad is now live.

The TVC ‘Gets To The Point’ by succinctly portraying how news.com.au helps everyday people keep up with current events and understand their world better.

The national TVC is the final instalment of a 6-month integrated campaign – a media mix of print, digital, radio, out-of-home and even media firsts using APN Outdoor’s digital billboards.

VIEW THE TVC

Says Julian Delany, News.com.au general manager: “News.com.au operates exclusively in the digital space. We know and understand that our consumers’ want current and succinct news that helps them get to the facts faster. We challenged our agencies, both creatively and technically, to ensure our campaign message is strong and relevant for customers. We’re thrilled that they have delivered us a campaign that heralds our brand strength and meets the demand consumers have of us – to deliver a current and trusted digital news source.”

Says Andrew Whittle, Client Services Director at Dynamix: “We all lead hectic lives – so these days we need everything at our fingertips. News.com.au has got it covered with the latest news – how we want it, when we want it, wherever we are…”

Adds Ryan Hill, Executive Creative Director at Dynamix: “The visual simplicity of ‘Get To The Point’ takes its cues from strong news headlines. It’s direct and memorable – matching the fresh, punchy tone news.com.au delivers.”