Interbrand Australia farewells MD Richard Curtis and promotes David Storey to GM role in Sydney and Nick Davis to GM role in Melbourne offices

Interbrand Australia has announced the promotions of David Storey (far left) to the position of general manager, Interbrand Sydney and Nick Davis (near left) to the position of general manager, Interbrand Melbourne. The promotions follow the announcement managing director Richard Curtis is stepping down.

Says Damian Borchok, Interbrand Australia, CEO: “As we say good-bye to Richard, we welcome a fresh wave of management and take the opportunity to look at our current structure. Richard was an instrumental part of Interbrand Australia’s growth and success over the past six years and we wish him all the best as he embarks on his next challenge.”

On the back of DDB Group Australia’s re-structure in 2012, Interbrand has reviewed its operational model and won’t be replacing the position of managing director in its current form but with general managers in Sydney and Melbourne reporting in to Damian Borchok.

Says Borchok: “We have had an enormously successful couple of years and both David and Nick have been key players in our output of work as well as company growth.”

Storey has been with Interbrand Sydney for three years and has taken leadership responsibility for the corporate side of the business whilst spearheading a number of award winning rebranding projects including Alzheimer’s Australia, IGLOO and more recently Opera Australia.

In a career spanning over 12 years, Storey has helped create communications plans for through-the-line campaigns, led brand strategy initiatives and identity projects from immersion to guidelines as well as undertaking complex stakeholder management.

Says Storey: “I am delighted to take on the role of GM, Interbrand Sydney. I truly believe that brands have the power to change the world – so I am looking forward to rising to this challenge.”

Davis has a strong background in brand strategy. He joined Interbrand in 2010 as strategy director before being promoted to an executive director role in 2012. In his time at Interbrand, Davis has led client relationships with Medibank Australia and Australia Post amongst others.

Davis started as a planner with McCann-Erickson in the UK, where he received a grounding in brand and communications strategy working across clients including Nescafe, Jessops and Mitchells & Butlers. He subsequently moved across into a qualitative research agency role with Directions in London, before being recruited by Sparkler, a brand and innovation consultancy with a specialism in media and technology brands.

A move to Australia followed and prior to joining Interbrand in 2010 he took a senior strategist role at SapientNitro where he was responsible for brand planning on CGU, Nestle Diet and Schmackos.

Says Davis: “It is an exciting time for Interbrand Australia. I’m looking forward to driving the next phase of growth for Melbourne, and continuing to produce leading edge branding programs for our clients.”