Tereza Alexandratos, digital ad development director to represent Fairfax Media on IAB Board

It has been announced today digital ad development director Tereza Alexandratos will represent Fairfax Media on the IAB Board.

Part of the executive leadership team charged with shaping the commercial strategy for Fairfax Media, Alexandratos is responsible for the strategic development of Fairfax Media’s vast digital ad portfolio; covering online display, mobile devices, native, custom formats, data, programmatic trading and video.

Leading recommendations for sales process and sales strategy for the digital ad product areas, Alexandtratos strategies across a vast portfolio of over 250 digital proporties such as; smh.com.au, theage.com.au, afr.com.au,thevine.com.au, dailylife.com.au, goodfood.com.au, weatherzone.com.au,rsvp.com.au and domain.com.au.

Says Alexandratos: “It’s well known that the IAB is the primary advocate for interactive marketing and plays an integral role in growing the digital advertising industry, so I’m very excited about having a seat at the table.

“I’m looking forward to sharing my knowledge and passion for digital, and working with the IAB on the important work they do for the industry.”

Alexandratos has more than 15 years’ experience in digital media working for major publishers and creative and media agencies, including News Digital Media, onedigital, M&C Saatchi and Mi9/ninemsn. Her digital expertise spans planning, creative, sales, data, online measurement, technology platforms, inventory and commercial models.

In addition to her commercial responsibilities, Alexandratos is a pivotal member of Fairfax Media’s corporate Data Committee.

Alexandratos appointment to the IAB Board is effective immediately.