The Saturday Daily Telegraph launches new campaign ahead of launch this Saturday March 1

Screen Shot 2014-02-27 at 7.32.28 am.jpgThe editor of The Daily Telegraph, Paul Whittaker, today announced the launch of The Saturday Daily Telegraph from this Saturday.
Over the last month, the Saturday newspaper has seen progressive changes culminating in the relaunch of its masthead this weekend.

View high res version of print campaign: Weekend Sorted.pdf
These changes include:
  • A brand new real estate liftout with more content than ever to help Sydneysiders navigate the property market on the busiest real estate day of the week
  • A strengthened carsguide section combining Friday and Saturday content creating one weekly bumper edition on the biggest retail day of the week
  • A revamped version of Inside Edition, now known as Saturday Extra, which will continue to tackle the big business issues affecting NSW, Australia and the world
  • Australia's number one parenting brand KidSpot as a liftout within a rejuvenated Best Weekend section
The relaunch will be supported with a marketing campaign promoting the role of newspapers on the weekend - 'Kick start Saturday. Kick back Sunday. Weekend. Sorted.'
The Saturday Daily Telegraph.jpgWhittaker reaffirmed the paper's commitment to breaking news and said by re-naming the paper The Saturday Daily Telegraph it reflected the new look and feel of Sydney's favourite masthead.
Says Whittaker: "By revamping our popular Saturday paper, we can offer readers one strong weekend offering - The Saturday Telegraph and The Sunday Telegraph, which dominates in celebrity, lifestyle, news and sport.

"We will kick start our readers weekend on a Saturday and let them kick back on a Sunday."
Says Brett Clegg, News Corp Australia's executive general manager - NSW: "As the state's number one newspaper, it is our job to respond to the consumption needs and cycle of our readers. The new Saturday Daily Telegraph finely complements The Telegraph's seven day offer.
"This is the largest investment we have made in our Saturday newspaper in the last decade and we are committed to continually evolving our products to satisfy the needs of our readers."
Says Jeni O'Dowd, Saturday editor: "In the last few years the Saturday paper has made great strides in the NSW market. I am really excited about the new Saturday Daily Telegraph. Our strength in breaking news and sports stories will not waver and now we have even more to offer our readers in print and online."
The 'Kick start Saturday. Kick back Sunday. Weekend. Sorted' campaign will highlight the more practical Saturday Daily Telegraph that will help readers get more out of their busy Saturdays so they can sit back and relax on Sundays with The Sunday Telegraph.
The campaign will start Thursday February 27 and run in market for two weeks across radio, outdoor digital billboards, social media and News Corp Australia assets.
The Saturday Daily Telegraph currently has a readership of 877,000.


No readers here said:

Shouldn't advertising as a rule convey 'something interesting' to excite punters.
This appears nothing more than an badly art directed PR release.
No wonder print is in free fall...

all the rest have 31 said:

pretty sure it's March tomorrow...

Leave a comment