Coca-Cola launches new 2014 FIFA World Cup promotion + campaign with Woolies via Ogilvy
Coca-Cola South Pacific has today announced an exclusive promotion with Woolworths supermarkets, giving Aussie soccer fans a chance to win their way to the 2014 FIFA World Cup in Brazil via Ogilvy, Ikon, Passport, Wunderman and Satellite MediaXX.
The Coca-Cola promotion runs from March 1 to April 12 2014 and is supported by a 30 second and 15 second TVC shot inside a Woolworths supermarket, in-store point of sale; radio, proximity media; digital and social media.
Aussies can win one of three, seven night trips to the 2014 FIFA World Cup for them and a mate plus a range of fantastic instant win prizes including Adidas Brazuca Glider Balls, EA Sports FIFA 14 games and PlayStation 4 Consoles.
Says Antoinette Tyrell, marketing manager at Coca-Cola: “Coca-Cola is excited to offer Aussies a chance to win their way to one of the world’s biggest sporting events for 2014. Our FIFA partnership with Woolworths is an exciting above the line campaign for the 2014 FIFA World Cup, so to be in for a chance to win, make sure you head in store and purchase a participating product.”
7 Comments
You know, for the brief and the budget – that’s a pretty nice result.
funny. phew!
good retail.
That’s a lot of agencies for such a simple promotional idea.
Great spot. Funny, well directed, simple and Memorable. Job done.
plz i have dis cocacola coke. How can i win it?
This is a rare fun in-store piece. If only all clients had Coke money.