D&AD to premiere 2014 Professional Award Noms at Melbourne International Design Week in April
This April, the D&AD Awards will be coming to Melbourne International Design Week with a special Nominations exhibition, previewing the very best in Australian design in contention for a coveted Yellow Pencil.
All the featured work will be hot off the press from D&AD Judging Week, currently in session at London’s Kensington Olympia (24-27 March). The exhibition will run at 15-minute intervals throughout the day.
Highlighting the exhibition on Friday 4th April will be a special 1-hour showcase between 6-7pm, open to members of the Australian creative community and media to come and get an up-close look at this year’s best in show.
Says Tim Lindsay, chief executive of D&AD: “Australia is an incredibly important country for us at D&AD. The standard of the creative output from Australian agencies continues to turn heads at the Awards each year and we’re delighted to be able to showcase some of the best work ahead of the Ceremony on 22 May, when we’ll find out who will take home a Yellow Pencil.”
The D&AD Nominations exhibition is in partnership with agIdeas, which is hosting a number of events through the week, including:
• Look Upstairs – April 2-4 (Hamer Hall Arts Centre Melbourne)
A three-day design forum, in partnership with Art Centre Melbourne, presenting the largest gathering of international design leaders ever seen in Australia. 41 creative leaders from 20 nations across Communication Design, Industrial Design, Multimedia Design and Design for the Built Environment will share their insights about practicing in a world where design is converging with business, society, science and technology. The program is curated by Ken Cato AO and will be an extraordinary journey through the thinking behind some of the world’s most innovative solutions across diverse applications.
Countries represented: Australia, Austria, Belgium, China, France, Germany, Greece, India, Iran, Italy, Mexico, Netherlands, NewZealand, South Africa, Spain, Sweden, Switzerland, Taiwan, UK, USA.
• Design Garden – April 2-5 (Arts Centre Melbourne)
The Arts Centre Melbourne Plaza (Lawn) will be transformed by Six Degrees Architects with support from Simon Taylor Landart into a free design hub for Melbourne International Design Week. Through exhibitions and social gatherings visitors can enter the world of design, meet local and international designers and explore the limitless opportunities design can offer. The Design Garden will feature a large installation of LED panels with exhibitions and screenings, bars and information pop ups.
In addition, this week D&AD has also announced a strategic partnership with The Communications Council and AWARD. The two like-minded organisations will share resources, ideas and seek to create closer ties between the respective creative communities.