King Furniture appoints AJF Partnership Sydney as the furnishing company’s new creative agency

One of Australia’s premier home furnishing companies, King Furniture, has appointed independent creative agency AJF Partnership Sydney to take the creative lead for King Furniture’s future national marketing campaigns.

King Furniture is an award-winning Australian-owned company that has been based in Sydney since 1977. The company designs and markets a comprehensive range of furniture and retails across Australia.

The company selected AJF Partnership Sydney after a short review process and the agency will work on future King Furniture marketing campaigns across all media.

Digby Richards, managing director of AJF Partnership Sydney, said the agency was delighted with the appointment and to be working with such a successful independent Australian business.

Since its launch in 2005, AJF Partnership has grown from three to 110 staff across the Melbourne and Sydney offices to become one of the largest and most effective independent agencies in Australia. Its clients include Officeworks, News Corp, GM Holden, Lion, Campari Group, Ergon Energy, iSelect, Australian Grand Prix Corporation, RAMS Financial Services, University of Melbourne and IG Markets.