McCann lures Dejan Rasic from Zoo to take on Sydney executive creative director role

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49817da0469b034a621bd6bdff90cebf.jpgMcCann Australia has lured Dejan Rasic from Zoo Advertising to fill the role of executive creative director at its Sydney office.

Says McCann ECD John Mescall (near left with Rasic): “I’m genuinely thrilled to have Dejan as part of the team. First and foremost, he’s a guy who focuses on the quality of the product – which is what McCann is all about. And he’s a great person to work with, both within the agency and also from the client side. He’ll make us better, and I can’t wait for him to get stuck into it.”

Says Ash Farr, CEO: “Dejan is the real deal, truly a 21st century creative whose work is focused on real world impact through thinking that lives beyond singular channels. He is going to be a great partner and completes a formidable team of senior leadership talent at McCann Sydney.”

Rasic’s career has spanned over eighteen years at creative agencies in Australia, Singapore and London. In 2007, Dejan was a founding partner of Colman Rasic Sydney. In 2012 the agency joined forces with 18 Feet & Rising, London.

Over the course of his career Rasic has won numerous awards, including fourteen Lions at Cannes. His work has also been awarded at One Show, D&AD, The Andy’s and various other festivals. In 2007, he was ranked #1 creative in Australia by Campaign Brief magazine. Rasic has judged at leading shows including the Cannes Lions Festival and D&AD.