Telstra offers that ‘New Phone Feeling’ in launch of its latest consumer campaign via DDB Sydney
March 5 2014, 10:39 am | | 18 Comments
Telstra has launched a new marketing and advertising campaign in conjunction with DDB, to support the ‘New Phone Feeling’ it has launched.
The campaign celebrates the joy and excitement people have when they get a brand new mobile phone – explaining how they can get that new phone feeling every year. The TVCs tap into people’s love for latest gadgets and latest mobiles and the desire to get the latest hero devices on the market.
There are 2x 30 second TVC’s that will run nationally supported with Digital, Social and Outdoor media
Agency: DDB Sydney
Michael Barnfield: Senior Creative
Jennie Ko: Art Director
Josephine Burns: Copywriter
Production Company: EXIT Films
18 Comments
but Harlem Shake is so 2013…
terrible
Show us your new phone feeling – just upload a video and be in the running to …
Exactly the same ad, just shot with more people and a worse soundtrack.
(I didn’t even like the investment property ad btw)
Between this and the Monkey’s stuff the Telstra brand is all over the shop.
What a feelin’ (do dee do do, dee do)
Being’s believin’ (do dee do do, dee do)
Sorry, got carried away with the good vibes.
Seems like Telstra are beginning to take themselves less seriously which can only be a good thing.
It’s about time we had a bit more fun from such a massive Aussie advertiser.
Irene Cara would be proud.
My dog has no nose, how does he smell?
Terrible.
a really lame execution…
Go girls.
It’s such a shame DDB can’t do something big with this brand through advertising. All the technicolor stuff might have been good for branding but it hasn’t exactly done much as a platform for good advertising. it’s all just so predictable, no insight but obviously lacking ambition and belief in braver work.
The real shame is that here they in fact DO have an insight – getting a new phone to show off is AWESOME. The execution, though, is just so blah. Fail.
It’s pretty shit. Actually, it’s not pretty at all. Just shit.
is that the same voiceover as vodafone?
telstra gives glimmers of hope with their brand, but as someone above mentioned, it’s all over the shop. too many agencies with different voices trying to give a voice to a monolith who doesn’t know how to speak.
I worked on this brand for a while, and it’s frustrating knowing it could be something so epic, but continues to flounder from a tone of voice point of view.
Too many internal departments and rostered agencies all speaking different languages.
It’s Amore!
Can DDB write ads that don’t feature singing or dancing?
It’s like they’re slaves to Glee.
Oh My God. Why is this here.
Shit, if this is considered creative I better change my whole book.
telstra gives glimmers of hope with their brand, but as someone above mentioned, it’s all over the shop. too many agencies with different voices trying to give a voice to a monolith who doesn’t know how to speak.
I worked on this brand for a while, and it’s frustrating knowing it could be something so epic, but continues to flounder from a tone of voice point of view.
Too many internal departments and rostered agencies all speaking different languages.