Tribal Worldwide Sydney appoints Phil Dowgierd in the role of managing director role and Darwin Tomlinson in executive creative director role

DDB Group Sydney has announced the appointment of Phil Dowgierd (left) to the position of managing director for Tribal Worldwide Sydney and DDB Sydney’s deputy ECD, Darwin Tomlinson, will move into the position of ECD Tribal Worldwide Sydney.

Dowgierd joins the DDB Group from AKQA (UK) where he led the global Nissan business managing a team of 60 focusing on global platform development, global social activity and mobile work.

Says Chris Brown, DDB Group Australia CEO: “I have known Phil for many years and he comes to us with a wealth of experience in both specialist digital  and creative agencies. He is an outstanding talent and has been involved in numerous high profile and award winning campaigns.

“We have significant ambitions for the Tribal Worldwide brand in Australia and this is further testament to our commitment to digital. We have invested in the digitisation of the entire Group with DDB Sydney’s multi-award winning TrackMyMaccas being a great example of recent work.

“Tribal Worldwide Sydney’s offering takes the strong digital foundations of the group to the next level as we create a best in class specialist agency with technology and experience design at its core.”

Prior to AKQA, Dowgierd held positions at Grand Union, Fallon and M&C Saatchi where he worked across multiple media platforms and gained significant experience in a breadth of product sectors including automotive (Skoda), retail (Sainsburys, Best Buy and Boots), media (BBC & Sky) and alcohol (Foster’s lager).

Says Dowgierd: “Over the past 16 years I have worked for four best in class agencies both in digital and above the line sectors.  I am delighted to be joining DDB Group Sydney for many professional and personal reasons.

“Brands have evolved from something that you see to something that you experience. I see Tribal Worldwide Sydney’s vision being to create global experiences that are based on the interface of technology and creativity that recognises the need for fundamental business change. The world has gotten faster – businesses need to respond quicker – consumers are driving the change.  Digital is more effective than any other marketing platform in enabling an acute response.”

“It is my ambition to further develop an already strong global brand and produce an outstanding business that is at the leading edge of the interface between technology and creativity. I am truly excited to be joining one of the world’s best communications networks and to be in Australia as it is one of the fastest economies in adopting mobile and tablet usage,” Dowgierd concluded.

Tomlinson has led many amazing digital campaigns since joining DDB Sydney in 2012 including TrackMyMacca’s and was one of the pioneering members of DDB Group’s innovation lab, shaper.

Says Brown: “We believe Darwin is one of the strongest ECDs in Australia at this time and feel he is the perfect talent to work alongside Phil in evolving the already strong offering of Tribal Worldwide Sydney to a new level and working within the wider Group structure”

Says Tomlinson: “I feel the timing is right to re-position Tribal Worldwide in Australia. Brands are at a crucial time in the development of their digital offering, as the distinction between brand and operational platform continues to blur. The digital spectrum is much wider than what to date has been coined ‘digital marketing,’ and it will be my focus to expand our offering across that spectrum.”